According to UserZoom’s “The State of UX 2022” report, the integration of UX-UI areas in the development of a solution or product has an unquestionably positive effect. For those who decide it is important to focus on user experience, the impact on client satisfaction increases from 50% to 80%, resulting in an increase from 45% to 76% in the favorable perception of the brand. VMetrix SaaS will not only become the first SaaS investment portfolio management platform in the market, but also will prioritize usability as part of its value proposition.
Focusing on the client’s success is what most industries are looking for today, but achieving that goal is not easy. For this reason, most of the research and figures are pointing to an area of product or service that is becoming increasingly important and a core requirement for those organizations that understand the importance of their approach: the User Experience, better known as UX.
In its conclusions, UserZoom’s report “The State of UX 2022” states that it has become a necessity to integrate UX research throughout the entire product development cycle and the reasons are very specific: it allows to generate certainty about the real impact of the solution, to adjust ideas based on viable feedback and above all to transform good perceptions into great actions that the client can recognize and value.
According to the report, this discipline’s reality is that nowadays organizations tend to use UX to discover usability problems (68%) and validate designs (66%), but those who go further are looking to use it to boost product strategy or innovation (50%) or to measure UX performance against competitors (36%).
These latter two points are among the objectives VMetrix pursued when working on the user experience for its new as-a-service system – to be launched during the last quarter of 2022 – aimed at streamlining and improving the efficiency of the entire management of investment portfolios.
With VMetrix’s new software, all types of organizations will be able to move towards the automation and digitization that their business requires and thus optimize the management of investment portfolios, all as a Software as a Service or SaaS.
To this end, 90% of the financial instruments and market data will be preloaded and ready to be used. The system will also feature a deployment developed with world-class technology, which will not require any infrastructure from the client and whose implementation will be efficient and fast.
To optimize and improve the user experience is an important challenge for a world-class financial asset management platform. In this regard, it is key to achieve such a combination between the SaaS format with a powerful set of financial functionalities that at the same time are 100% focused on usability.
Paula Gabiola, UX-UI Leader at VMetrix states that the team studied the step-by-step of each process performed in the software by studying the market, making an exhaustive analysis of the competition and the latest trends, testing the designs, among other activities, in order to ensure a standard of quality.
“Our first goal is to guarantee a positive user experience. To achieve this, we study in detail each stage and each interaction of our clients with the platform so that the product is easy to navigate, users can fulfill their purposes and also have a pleasant experience,” he adds.
The main trends in UX point to 2022 as the year of the dark mode, as its advantages include the ability to highlight unique design elements, as well as reducing eyestrain in low-light conditions.
White colors and white backgrounds tend to cause people to lose concentration and attention, while Dark Mode increases focus by directing attention to the content that stands out on the site, says Gabiola, who adds that this point is particularly relevant to VMetrix, given that “our investment portfolio management solution includes numerous graphs and tables, which means that a dark mode offers a better interface for the user. All colors are better perceived, since black provides a good contrast, thus improving the appearance of any financial station in the software,” concludes.
Today’s reality is that we are living in an environment overloaded with information. Therefore, the user experience trend will focus on reducing functionalities that generate confusion and errors for users.
As opposed to pop-ups, notifications and constant stimuli, experts are betting that customers will prefer clean, intuitive and minimalist interfaces that facilitate the processes they have to carry out.
The VMetrix SaaS UX-UI area took this best practice into consideration, with the aim of improving data visualization and dashboards, in order to adapt the technology to solve the problems that our users experience with their current transactional systems.
Among the conclusions drawn from UserZoom’s report is that today’s organizations will have to consider the UX-UI discipline as a critical business function, since having a deeper understanding of their users’ what, why and how will help promote a culture focused on client success.
With this perspective, VMetrix SaaS value proposition has as its main purpose that its users fulfill the objective of managing their financial assets under a service modality, with a platform that promotes a clean and clear design that will allow them to easily process all the information provided, enabling timely decision-making.
Coherence and consistency in navigation are essential and must be transversal to the entire solution. This ensures that the client easily understands how to navigate and use the different tools, as well as how to quickly access the information he needs at each station of the financial transactional lifecycle, building confidence in the platform.
“At all times and in every process, the UX-UI team has put itself in the users’ shoes, in order to guarantee the usability of VMetrix SaaS”, concludes Paula Gabiola, UX-UI Leader of the Company.